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Formazione online e presenza reale: tra rivoluzione digitale e bisogno di relazione

2025-11-03 07:00

Redazione

Formazione online e presenza reale: tra rivoluzione digitale e bisogno di relazione

Negli ultimi anni, la formazione professionale ha vissuto una trasformazione profonda. Quella che un tempo era un’attività prevalentemente in presenza

Negli ultimi anni, la formazione professionale ha vissuto una trasformazione profonda. Quella che un tempo era un’attività prevalentemente in presenza, scandita da calendari, spostamenti e momenti di confronto diretto, oggi si svolge sempre più spesso dietro uno schermo. La rivoluzione digitale, accelerata dalla pandemia, ha reso possibile ciò che fino a poco tempo fa sembrava marginale: formarsi ovunque, in qualsiasi momento, con strumenti accessibili e contenuti on demand.

Ricordo ancora i primi corsi on line, la trasformazione dei materiali e dei programmi, l'ansia di essere noiosa, di non saper traferire i concetti. Le difficoltà tecnologiche, la linea che cadeva, i partecipanti ancora meno pratici di me sulle varie piattaforme. 

Se si potesse tornare indietro e riguardare qualche spezzone di quei primi momenti di formazione on line ora si riderebbe. Allora non si rideva poi molto.

 

Questa evoluzione ha aperto nuove possibilità, ma ha anche sollevato interrogativi importanti. 

Cosa perdiamo quando la formazione si smaterializza? Come cambia il ruolo del formatore, del consulente, del mentore? E soprattutto: come possiamo mantenere viva l’attenzione, la motivazione e la profondità in un contesto virtuale?

 

Come professionista che da anni progetta e conduce percorsi formativi e consulenziali, ho osservato da vicino questa transizione. Ho visto aziende riorganizzare interi piani formativi in modalità digitale, professionisti adattarsi a nuovi linguaggi e strumenti, e formatori ripensare il proprio ruolo. Ma ho anche visto il rischio di una formazione che, pur essendo tecnicamente impeccabile, fatica a generare impatto reale.

 

La formazione online ha preso piede per ragioni evidenti: flessibilità, accessibilità, riduzione dei costi, possibilità di raggiungere persone lontane. È una modalità che risponde alle esigenze di un mondo sempre più interconnesso e veloce. Ma non è neutra. E non è sempre efficace.

Molti corsi che fino a pochi anni fa si svolgevano in aula, oggi sono proposti in formato webinar, videolezione, piattaforma asincrona. Questo ha permesso di democratizzare l’accesso alla formazione, ma ha anche reso più difficile mantenere la qualità dell’esperienza. Perché la formazione non è solo contenuto. È anche contesto, relazione, atmosfera. So che ciò che scrivo mi porta immediatamente nella categoria (ad honorem) dei dinosauri digitali, ma io la penso così.

 

Dietro uno schermo, la soglia dell’attenzione si abbassa. Le distrazioni aumentano. Il coinvolgimento emotivo si riduce. E la profondità rischia di lasciare spazio alla superficialità. Non è un problema tecnico, ma umano. La nostra mente ha bisogno di stimoli coerenti, di pause, di ritmo, di presenza. E soprattutto, ha bisogno di relazione.

 

In un corso online, il formatore deve fare uno sforzo ulteriore per catturare l’attenzione, creare connessione, facilitare l’apprendimento. Non basta conoscere il contenuto. Serve saperlo tradurre in linguaggio digitale, adattarlo ai tempi dello schermo, renderlo interattivo e significativo.

Ecco cinque consigli che, nella mia esperienza, aiutano a mantenere viva l’attenzione durante un corso online:

 

Progettare con precisione Ogni modulo deve avere una struttura chiara, obiettivi definiti e una durata compatibile con la soglia di attenzione. Meglio sessioni brevi e dense, che lunghe e dispersive. 

Alternare linguaggi e stimoli Video, slide, domande, esercizi. La varietà aiuta a mantenere attiva la mente e a evitare la monotonia. E ogni tanto bisogna ricorrere ad una buona pausa caffè.

Favorire l’interazione Ove possibile è fondamentale creare momenti in cui i partecipanti possano confrontarsi ed esprimersi. In gruppi più ristretti oppure in aula virtuale plenaria. Mi preparo sempre alcune domande e di solito apro la lezione (come fanno probabilmente quasi tutti i docenti, ove possibile) con una breve presentazione di ogni persona.

Curare il ritmo e la voce Il tono, la velocità, le pause, la modulazione. Tutto contribuisce a creare un’esperienza che non sia solo informativa, ma anche relazionale.

Prevedere momenti di sintesi e riflessione Alla fine di ogni modulo, è utile proporre una sintesi, una domanda aperta, un invito alla riflessione. Questo aiuta a consolidare l’apprendimento e a dare senso al percorso.

 

 

Questi accorgimenti non risolvono tutte le criticità, ma aiutano a rendere la formazione online più efficace e più umana. Perché anche dietro uno schermo, è possibile costruire relazione. Ma serve intenzionalità, metodo e cura.

Detto questo, non possiamo dimenticare il valore della formazione in presenza. Un corso, un’attività di mentoring, una consulenza condotta faccia a faccia hanno una forza che il digitale non può replicare. La presenza fisica permette di cogliere sfumature, di costruire fiducia, di vivere l’esperienza in modo integrale.

In presenza, il formatore può osservare il gruppo, adattarsi in tempo reale, creare un’atmosfera. Il partecipante può sentire di essere parte di qualcosa, non solo destinatario di contenuti. Il mentoring diventa dialogo, non solo scambio. La consulenza si arricchisce di contesto, non solo di analisi.

E poi c’è la convivialità. Il caffè prima della lezione. La pausa condivisa. Lo scambio informale. Sono momenti che non appaiono nei programmi, ma che fanno la differenza. Perché siamo persone, non solo professionisti. E la formazione è anche un’occasione per vivere l’incontro e spesso nei momenti conviviali ci si scambiano idee, opinioni, si stringono anche amicizie.

 

La sfida, oggi, non è scegliere tra online e presenza. È capire quando usare l’uno, quando l’altro, e come integrarli in modo coerente. La formazione blended, se ben progettata, può unire il meglio dei due mondi. Ma richiede competenza, visione e capacità di ascolto.

Come formatrice e consulente, credo che ogni percorso debba partire dalle persone. Dalle loro esigenze, dai loro contesti, dai loro obiettivi. La tecnologia è uno strumento. Potente, utile, necessario. Ma non può sostituire la relazione. Può amplificarla, se usata con consapevolezza.

In conclusione, la formazione online ha aperto nuove strade. Ma non può essere l’unica. La presenza resta insostituibile per certi obiettivi, per certi momenti, per certi gruppi. E soprattutto, resta fondamentale per ricordarci che la crescita professionale è anche crescita umana.

Formare non è solo trasmettere. È accompagnare. È ascoltare. È costruire senso. E questo, a volte, richiede uno schermo. Ma spesso, richiede una stanza, una voce, uno sguardo.

A tre anni dalla sua apertura, Ripped Body si conferma come una realtà vivace e professionale.

A tre anni dalla sua apertura, Ripped Body si conferma come una realtà vivace e professionale.

Le belle storie, quelle di imprenditori che si danno da fare, che costruiscono da una passione, ispirati in un momento difficile e creano un'azienda c

2026-01-28 12:11:37

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Non è sempre così, etica ed impresa talvolta coesistono.15 anni fa ho avuto la fortuna di lavorare con un imprenditore agricolo visionario, che aveva

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Oggi sono 16 anni che ho fondato Di-Vinum, Marketing e Comunicazione. Mi ricordo quella mattina del 10 gennaio 2010... sono entrata all'Ageniza delle

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